For strategy, transformation & CX consultancies
A de-risked delivery module for your transformation mandates
You've scoped the fan-engagement, D2C or digital-transformation mandate inside an OEM. We're the specialist build partner that delivers the configurator — brand-safe, IP-cleared and interoperable — inside your engagement.
What it gives your engagement
Enterprise-grade, ready to slot in
Proven delivery component
A production platform, not a prototype — drop it into a larger transformation programme instead of building bespoke.
- Production, not prototype
- Drops into a programme
- No bespoke build
Governance handled
Automated, auditable brand-safety; OEM IP and licensing rigour; security and rights management built in.
- Auditable brand-safety
- IP & licensing rigour
- Security built in
Interoperable assets
Digital vehicles that travel across experiences — future-proofed for the roadmap you're selling.
- Assets that travel
- Cross-experience
- Roadmap-ready
Speed to value
An optimised CAD-to-render pipeline compresses the slowest, riskiest part of the build.
- Optimised CAD pipeline
- Compressed timeline
- Risk taken out
Case study
Lamborghini
Fast ForWorld
Designed, developed and deployed by GravitasLabs with Automobili Lamborghini and Animoca Brands.
- High-fidelity car configurator — official paints, rims and livery packs in 3D.
- Digital Vehicle Library of the brand's cars.
- Interoperability through Animoca's Motorverse.
How we work together
You bring the brand. We bring the engine.
Own an always-on activation
Your licence is automatic — you're the brand. We optimise your CAD into render-ready cars.
In-house teams → // AgenciesWin the pitch, run the roster
Fans design; the brand-safety gate clears every build against your rules.
Agencies → // Consulting firmsA de-risked delivery module
Approved builds render to brand-tagged video, ready for your feeds and reporting.
Consulting firms →The opportunityManual → productised
The best brands already do this — by hand
Today // bespoke
The manual way
- ✕Design tools not built for fans; days per livery
- ✕Manual sign-off on each entry
- ✕One campaign, then it's over
- ✕Static output that doesn't travel
Studio // always-on
The productised way
- ✓AI studio — a finished livery in minutes
- ✓Automated brand-safety on every design
- ✓Always-on, or boxed around a race weekend
- ✓Publish-ready video, tagged to your brand
SignalDirectional · Nielsen / Stackla
Book a demo
Build nowin the real studio
Use the full configurator, live. Design a livery, push it through the brand-safety gate, build the final 4K rendered video and post. Provide your name and email and kick the tyres on the platform.
Some imagery is drawn from internal design comps and is illustrative.