For strategy, transformation & CX consultancies
Extend traditional OEM configuration tools
If you are leading digital-transformation projects inside an OEM, we're the specialist build partner that delivers. Connect our tools and CAD pipeline with existing OEM platforms for engagement, gaming, CAD optimisation and more.
What it brings to your project
A new pillar in digital transformation
Proven delivery component
A production platform, not a prototype — drop it into a larger transformation programme instead of building bespoke.
Governance handled
Automated, auditable brand-safety; OEM IP & licensing rigour; security and rights management built-in.
Interoperable assets
Digital vehicles that travel across experiences — future-proofed and game-ready, deployable across platforms (console, mobile, PC and more).
Time-to-market in weeks
An optimised CAD-to-render pipeline compresses the slowest, riskiest part of the build — providing new features on top of existing car configurators, dealer tools and fan campaigns.
Case study / Automobili Lamborghini
Lamborghini
Fast ForWorld
Designed, developed and deployed by GravitasLabs with Automobili Lamborghini.
- High-fidelity car configurator — official paints, rims and livery packs in 3D.
- Hosting, management and maintenance of the official Digital Vehicle Library.
- CAD model optimisation, producing game-ready assets and UGC.
Book a demo
Build nowin the studio
Use the full configurator, live. Design a livery, push it through the brand-safety gate, build the final 4K rendered video and post. Provide your name and email and kick the tyres on the platform.
Some imagery is drawn from internal design comps and is illustrative.