For in-house brand, activation & sponsorship teamsRights → Control → Creativity → Output

Run fan co-creation as a marketing channel

You already know fan-designed liveries work. The GravitasLabs studio makes them repeatable, measurable, and safe enough for legal, brand and sponsorship sign-off.

What you get

Your car. Your brand. Your approval.

// 01  RightsThe moat

Officially licensed, accurately modelled

Every vehicle is a licensed, render-accurate 3D model giving players and fans a canvas on which to co-create.

  • Officially licensed cars.
  • Accurate sponsors, decals, trims and more.
  • Render-ready by default.
// 02  ControlThe unlock

An automated brand-safety gate

Every design is checked before it can render or publish — nothing off-brand slips through.

  • Automated approval gate.
  • Sponsor-conflict checks.
  • The manual sign-off, gone.
// 03  Creativity

Fans co-create designs for campaigns

Both AI-assisted and manual design tools in the studio turn an idea into a finished livery.

  • AI-assisted design.
  • Familiar UV layer model.
  • Finished look in minutes.
// 04  Output

Publish-ready video, tagged & shared

Finished, lit, moving film — ready for broadcast, social and merch.

  • Broadcast-grade video.
  • Brand-tagged on publish.
  • Travels across channels and platforms.

How it fits your team

You bring the brand. We bring the engine.

The opportunityManual → productised

Leading brands already do this — but manually

Today // bespoke

The manual way

  • Boring tools creating hum drum designs.
  • Limited stock of approved gaming models.
  • One campaign, then it’s over.
  • Static output that doesn’t travel.

Studio // always-on

The productised way

  • AI studio — a finished livery in minutes.
  • Automated brand-safety on every design.
  • Always-on, or boxed around a race weekend or gaming activation.
  • Publish-ready 4K video, tagged to your brand and reusable.

SignalDirectional · Nielsen / Stackla

6.9×higher engagement on UGC vs brand-made content
92%trust earned media over advertising
84%more likely to trust a brand using UGC

Book a demo

Build nowin the studio

Use the full configurator, live. Design a livery, push it through the brand-safety gate, build the final 4K rendered video and post. Provide your name and email and kick the tyres on the platform.

Some imagery is drawn from internal design comps and is illustrative.