For in-house brand, activation & sponsorship teamsRights → Control → Creativity → Output
Run fan co-creation as a marketing channel
You already know fan-designed liveries work. The GravitasLabs studio makes them repeatable, measurable, and safe enough for legal, brand and sponsorship sign-off.
What you get
Your car. Your brand. Your approval.
Officially licensed, accurately modelled
Every vehicle is a licensed, render-accurate 3D model giving players and fans a canvas on which to co-create.
- Officially licensed cars.
- Accurate sponsors, decals, trims and more.
- Render-ready by default.
An automated brand-safety gate
Every design is checked before it can render or publish — nothing off-brand slips through.
- Automated approval gate.
- Sponsor-conflict checks.
- The manual sign-off, gone.
Fans co-create designs for campaigns
Both AI-assisted and manual design tools in the studio turn an idea into a finished livery.
- AI-assisted design.
- Familiar UV layer model.
- Finished look in minutes.
Publish-ready video, tagged & shared
Finished, lit, moving film — ready for broadcast, social and merch.
- Broadcast-grade video.
- Brand-tagged on publish.
- Travels across channels and platforms.
The opportunityManual → productised
Leading brands already do this — but manually
Today // bespoke
The manual way
- Boring tools creating hum drum designs.
- Limited stock of approved gaming models.
- One campaign, then it’s over.
- Static output that doesn’t travel.
Studio // always-on
The productised way
- ✓AI studio — a finished livery in minutes.
- ✓Automated brand-safety on every design.
- ✓Always-on, or boxed around a race weekend or gaming activation.
- ✓Publish-ready 4K video, tagged to your brand and reusable.
SignalDirectional · Nielsen / Stackla
Book a demo
Build nowin the studio
Use the full configurator, live. Design a livery, push it through the brand-safety gate, build the final 4K rendered video and post. Provide your name and email and kick the tyres on the platform.
Some imagery is drawn from internal design comps and is illustrative.